Inspiring Great Work

Through beautifully crafted experiences and human-centered product development.

The Approach

As the research lab for the world’s leading employee reward and recognition company, O.C. Tanner, we invite forward-thinking organizations everywhere to partner with us to test, tweak, and fine-tune these new products for success.

TannerLabs achieves game-changing innovation quickly with a 4-stage development funnel. Each stage; ideate, validate, grow, and integrate, enables OC Tanner to quickly adapt, pivot, improve, and ship products that make life better.

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In a quick 6-week sprint, a small team interviews clients, industry experts and others to discover problems worth solving: new products, new features, new channels, or even new business models. These high-impact sprints yield ideas worth pursuing.

Dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.
T.E. Lawrence
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At this stage, a team attacks a single problem and attempts to find a viable solution. Through solution prototypes, customer preference tests, surveys, interviews, and quantitative analytics, our team is able to apply feedback from early stage customers.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.
Steve Jobs
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Checking the business model for scalability is critical. While a new solution may work fine for a few customers, we work hard to ensure each solution provides value for companies of all sizes and industries. With a living breathing solution built, a team of talented marketers tests multiple channels to ensure market viability.

One finds limits by pushing them.
Herbert Simon
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Once we've proven that a solution solves a real world problem for a broad market of customers, it's time to integrate it with O.C. Tanner's full suite of products. Every piece of the product, is fully integrated with the rest of the O.C. Tanner Great Work Platform.

Whether you think you can or whether you think you can’t, you’re right!
Henry Ford